Targeted to the young, urban male, the HUGO Energise EDT fragrance packaging from Procter & Gamble utilizes Rexam’s Snap In SP8 pump mechanism to acccommodate the very low neck on the bottle’s squat profile. The bottle is intended to resemble a battery.

A complex spray-through actuator assembly activates the spray, but with no movement of the insert. The scent’s package is completed with a striking red plastic tube submerged into the product to hide the traditional dip tube and pump mechanism.

More information: www.rexam.com.